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Project Title

HardDrill Logistics

The web landing page is for a logistics company. It is meant to offer all the necessary information to users. Utimately the aim is to increase conversion

Project Duration

Dec 2023 - Jan 2024

Project Overview

The aim of this webpage is to persuade visitors to take an action. Mainly, to provide their email address for a quick quotation.

Users can skim through the webpage and have a clear understanding about the company. This involves knowing their services and their discount packages etc.

Tools Used

Figma
Photoshop

My Role

UI Designer,
Developer

The Problem

This project was inspired by a couple of logistics websites I visited. I noticed a few things that were a bit confusing for the user.

  • Cluttered and confusing hero page
  • A lack of a comprehensive encapsulation of what the company is about

The Solution

As a solution there a couple of changes that I implemented in this new design. These features were put in place to improve overall user experience.

  • Call to action page on the hero area and a simple quotation form.
  • A comprehensive description about the company to lessen frustrations in users.
  • Most importantly, there is a FAQ(Frequently asked questions) section. This saves time for the user and the company stuff.

Hi-fi Wireframes

wireframes
wireframes
wireframes
wireframes
wireframes
wireframes

Style Guide

Color Pallete

Typography

Buttons

The End